Preskoči na vsebino
GDPR, pregledno soglasje in nadzor piškotkov

Politika zasebnosti

Ta politika pojasnjuje, kako LumenAkademija s. r. o. obdeluje osebne podatke pri uporabi spletnega mesta in pri prijavah na spletne tečaje, webinarje ter izobraževalne programe. Opisuje tudi uporabo piškotkov in načine, kako lahko upravljaš svoje nastavitve.

Upravljavec
LumenAkademija s. r. o.
Ustanovljeno 2021
Naslov
Pribinova 8
Staré Mesto, 811 09 Bratislava, Slovensko

1) Upravljavec in kontakt

Upravljavec osebnih podatkov je LumenAkademija s. r. o., Pribinova 8, Staré Mesto, 811 09 Bratislava, Slovensko. Za vprašanja glede zasebnosti piši na [email protected] ali pokliči +421 2 3321 7846.

Kaj pokriva ta politika

  • Uporabo spletnega mesta in piškotkov
  • Prijave na tečaje, webinarje ter interesne obrazce
  • Oglaševalsko merjenje po soglasju (Google in Meta)
  • Pravice uporabnikov po GDPR

Politika metapodatki

Last Updated 15. januar 2026
Effective Date 15. januar 2026

Spremembe politike bomo objavili z obvestilom na domači strani najmanj 14 dni pred začetkom veljavnosti sprememb.

2) Kategorije piškotkov (tri obvezne stopnje)

Piškotke delimo v tri kategorije. Nujni piškotki se uporabljajo vedno. Analitični in marketinški piškotki se aktivirajo samo, če podaš soglasje prek pasice ali panela za nastavitve.

1. Nujni piškotki

Brez soglasja

Namen: osnovna funkcionalnost strani, varnost, upravljanje seje, shranjevanje izbranih nastavitev.

Primeri

session_id, csrf_token, cookie_consent_status

Rok hrambe

Trajanje seje ali do 12 mesecev za shranjevanje nastavitev.

2. Analitični piškotki

Soglasje potrebno

Namen: merjenje obiska, razumevanje uporabe strani in izboljšava delovanja.

Orodje

Google Analytics 4

Primeri

_ga, _ga_XXXXXXX, _gid, _gat

Rok hrambe

Do 14 mesecev.

3. Marketinški / oglaševalski piškotki

Soglasje potrebno

Namen: ponovno trženje, personalizirana dostava oglasov in sledenje konverzijam.

Rok hrambe

Do 540 dni (privzeto za Google Ads).

Opomba

Aktivacija poteka šele po potrditvi v pasici ali panelu.

3) Marketinški piškotki: obvezna razkritja

Spodaj so razkritja v zvezi z oglaševanjem, ponovnim trženjem in merjenjem konverzij. Ta del velja samo, če podaš soglasje za marketinške piškotke.

Razkritja oglaševalskih partnerjev

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Sledilne tehnologije in merjenje

We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)

Odjava od personaliziranega oglaševanja

You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely you will continue to see non-personalized advertisements.

Upravljanje preferenc

Uporabi povezavo:

4) Zahteve glede soglasja

Soglasje za analitiko in oglaševanje upravljaš prek pasice v spodnjem desnem kotu in prek panela z nastavitvami. Tvoje izbire so shranjene v localStorage za 12 mesecev.

Besedilo soglasja

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Kako deluje pasica

  • Tri izbire: »Sprejmi vse«, »Zavrni nenujne«, »Upravljaj nastavitve«
  • Analitika in oglaševanje sta izklopljena, dokler ne podaš soglasja
  • Odločitev se hrani 12 mesecev
  • Panel se zapre tudi s klikom izven ali s tipko ESC
Odpri panel

5) Deljenje podatkov z oglaševalskimi partnerji

Spodnje deljenje se izvaja samo, če podaš soglasje za analitiko in/ali marketinške piškotke.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

6) Obrazci za povpraševanje in kontakt

Ko se prijaviš na novosti ali pošlješ povpraševanje, obdelamo podatke, ki jih vneseš. To nam omogoča, da ti odgovorimo in ti zagotovimo informacije o tečajih, webinarjih ali programih.

Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Če nas kontaktiraš po e-pošti, hranimo vsebino komunikacije za čas trajanja odnosa in še 1 leto, da lahko sledimo dogovorom in zagotovimo podporo.

7) Google storitve in oglaševanje

Google storitve so lahko aktivne samo po soglasju (analitični in/ali marketinški piškotki). Opis spodaj pojasnjuje namen in vrste podatkov.

Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

8) Meta oglaševalske storitve

Meta Pixel se lahko aktivira samo po soglasju za marketinške piškotke. Uporablja se za merjenje učinkovitosti oglaševanja in ponovno trženje.

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

9) Izjava o prepovedanih kategorijah

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10) Integriteta pristajalne strani

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

11) Zasebnost otrok

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

12) Mednarodni prenosi podatkov

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

13) Pravice uporabnikov (GDPR 15–22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk

14) Katere podatke zbiramo

Podatki, ki jih lahko vneseš

  • Full name
  • Email address
  • Phone number
  • Form submission content

Tehnični in uporabiški podatki

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

15) Pravna podlaga (GDPR 6)

Vrsta podatkov Namen Pravna podlaga
Kontaktni obrazci Odgovor na povpraševanje, organizacija izobraževanj consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analitika (GA4) Merjenje obiska, izboljšava delovanja consent (Art. 6.1.a)
Marketing / remarketing Ponovno trženje, merjenje kampanj consent (Art. 6.1.a)
Varnost in preprečevanje zlorab Zaščita strani, preprečevanje goljufij legitimate interest (Art. 6.1.f)

16) Obdobja hrambe

Specifični roki

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Zakaj hranimo

Podatke hranimo toliko časa, kolikor je potrebno za namene, zaradi katerih so bili zbrani, ter za izpolnjevanje zakonskih obveznosti in obrambo pravnih zahtevkov. Če želiš izbris, nam piši na [email protected].

Upravljanje piškotkov

Nastavitve lahko kadarkoli spremeniš: